'From Ford to Future'
Saint Paul, Minnesota, USA
Team members - Janneke Eggink and Aarathi Muralidharan
Talent Factory - A beacon project for the city and a legacy for Ford.
Bill Ford posits that our freedom of mobility, so highly valued by his great-grandfather, is inevitably going to be threatened by population growth and subsequent environmental degradation. However, Bill Ford envisions a society where a modern mobility model, advanced with today's technological ingenuity, can exist in harmony with preservation of the natural world.
This project aims to eliminate racial and economic disparities through education, employment, housing diversity and affordability and nurturing local businesses.
The PW global competition was weekend long design exercise, and Talent Factory got chosen as the winner.
This is Ford Legacy - Humanity at Work, a socio-economic initiative that respects the past by maintaining the DNA of the site and leads to future. This building would be the beacon of this development linking past and future. This is where every individual gets a glimpse of whats this development about: Learning, Innovating, Live/Work and Play.
"An imaginative plan to create an economically and environmentally diverse and sustainable community for learning, producing and living..."
Design Leadership Council Perkins and Will